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Agricultural Marketing and Commercialization Journal
Articles in Press
Current Issue
Journal Archive
Volume Volume 1 (2017)
Issue Issue 1
Arfaee, M., Mirdamadi, S., Farajollah Hosseini, S. (2022). Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran. Agricultural Marketing and Commercialization Journal, 1(1), 1-8.
Masoumeh Arfaee; Seyed Mehdi Mirdamadi; Seyed Jamal Farajollah Hosseini. "Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran". Agricultural Marketing and Commercialization Journal, 1, 1, 2022, 1-8.
Arfaee, M., Mirdamadi, S., Farajollah Hosseini, S. (2022). 'Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran', Agricultural Marketing and Commercialization Journal, 1(1), pp. 1-8.
Arfaee, M., Mirdamadi, S., Farajollah Hosseini, S. Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran. Agricultural Marketing and Commercialization Journal, 2022; 1(1): 1-8.

Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran

Article 1, Volume 1, Issue 1, Autumn 2017, Page 1-8  XML PDF (322 K)
Authors
Masoumeh Arfaee 1; Seyed Mehdi Mirdamadi2; Seyed Jamal Farajollah Hosseini2
1Department of Agricultural, Ashtian Branch, Islamic Azad University, Ashtian, Iran
2Department of Agricultural, Science and Research Branch, Islamic Azad University, Tehran, Iran
Abstract
The present study, aimed to investigate the factors affecting the promotion of small rural food industry marketing in Tehran, is done by the questionnaire as its main tool. The questionnaires are completed through interviews with 160 managers from 133 companies in Tehran. We have used SPSS software to analysis Sampling data. The results showed that the variables of marketing have most important role in promotion of livestock products marketing. Thus, by observing coefficient of determination, it can be concluded that the variables in marketing agents explain about 48% of the variability belonged to promotion of livestock products marketing. 
Keywords
promotion; Marketing; food industry; rural industries; Tehran Province
Supplementary Files
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