Arfaee, M., Mirdamadi, S., Farajollah Hosseini, S. (2022). Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran. Agricultural Marketing and Commercialization Journal, 1(1), 1-8.
Masoumeh Arfaee; Seyed Mehdi Mirdamadi; Seyed Jamal Farajollah Hosseini. "Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran". Agricultural Marketing and Commercialization Journal, 1, 1, 2022, 1-8.
Arfaee, M., Mirdamadi, S., Farajollah Hosseini, S. (2022). 'Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran', Agricultural Marketing and Commercialization Journal, 1(1), pp. 1-8.
Arfaee, M., Mirdamadi, S., Farajollah Hosseini, S. Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran. Agricultural Marketing and Commercialization Journal, 2022; 1(1): 1-8.
Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran
1Department of Agricultural, Ashtian Branch, Islamic Azad University, Ashtian, Iran
2Department of Agricultural, Science and Research Branch, Islamic Azad University, Tehran, Iran
Receive Date: 04 February 2018,
Accept Date: 04 February 2018
Abstract
The present study, aimed to investigate the factors affecting the promotion of small rural food industry marketing in Tehran, is done by the questionnaire as its main tool. The questionnaires are completed through interviews with 160 managers from 133 companies in Tehran. We have used SPSS software to analysis Sampling data. The results showed that the variables of marketing have most important role in promotion of livestock products marketing. Thus, by observing coefficient of determination, it can be concluded that the variables in marketing agents explain about 48% of the variability belonged to promotion of livestock products marketing.
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