About the journal
The International Journal of Agricultural Marketing and Commercialization (AMC), a broad-based journal, is an open-access journal that was founded IN 2017.
This journal follows ISC rules and complies with the highest ethical standards in accordance with ethical laws.
It is based on two key tenets:
Firstly, to publish the most exciting original, reviews, case reports, short communication, and novel and high-impact contributions from the related area of Marketing and Commercialization.
Secondly to provide the most rapid turnaround time possible for undergoing a fair, supportive, and double-blind peer-review process, and to disseminate the article freely for teaching and reference purposes.
Recent Articles
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Open Access Article
1 - The impact of trade and financial liberalization on export agricultural sector in Iran
Seyed Reza Pournaghi Farid Askarii Ahmad Jafari Samimi Farzaneh khaliliIssue 2 , Vol. 7 , Spring 2023The increase the export of agricultural products plays a significant role in increasing the production capacity of this sector and the development of agriculture sector and rural areas. So that by increasing the income of the villagers, it prevents them from migrating t MoreThe increase the export of agricultural products plays a significant role in increasing the production capacity of this sector and the development of agriculture sector and rural areas. So that by increasing the income of the villagers, it prevents them from migrating to the city and creates the basis for investment in production. Therefore, in this study, the role of financial liberalization and trade liberalization as the most important policies of structural changes on the export of Iran's agricultural sector was investigated. The estimation of the Autoregressive Distributed Lag (ARDL) related to the data of 1995 to 2020 showed that among the variables, arable land per worker, Domestic credit to private sector by banks and stocks traded turnover ratio of domestic shares respectively with coefficients of 5.94, 4.51 and 3.25 have the greatest effect on the export. The total effect of each of the policies of financial and trade liberalization is 2.81 and -1.5, respectively. In other words, the simultaneous implementation of structural change policies will increase the export of the agricultural sector, so it is recommended to measure their effects on different sectors of the economy before implementing structural change policies and then implement them. Manuscript profile -
Open Access Article
2 - Permission marketing and Privacy Concerns: A case study of online service customers of companies in the agricultural sector of Rasht city
Zahra Mohammadzadeh Emamverdikhan Alireza Farokhbakht Foumani Rahmat Ali Saberi HaghaeghIssue 2 , Vol. 7 , Spring 2023Nowadays, due to the number of advertisements and the increased awareness of customers, it has become difficult to communicate with them. They often do not respond to marketing stimulants and even consider it a nuisance. However, this research has shown that it is still MoreNowadays, due to the number of advertisements and the increased awareness of customers, it has become difficult to communicate with them. They often do not respond to marketing stimulants and even consider it a nuisance. However, this research has shown that it is still possible to reach the potentials of customers with relevant and specific messages. To address these concerns and to meet legal requirements, the concept of pre-authorization consumer provides an interesting option for future engagement. This concept, called permission marketing, refers to direct marketing activities that require consumer consent for a particular company to contact the consumer. These messages are personal and relevant, beneficial and reciprocal. Permission not only has a positive effect on consumer response to interactive marketing activities, but is also a legal requirement for companies using direct marketing media. The present research, in terms of the practical purpose and the descriptive-survey data collection method, is based on correlation and in terms of time was carried out cross-sectional. The research model was evaluated with a questionnaire of 34 questions (based on a Likert scale 5-point). The statistical sample was account for 384 online customers receiving the services from the Rasht's Agriculture Department. At the end, among the 10 hypotheses proposed, two hypotheses were rejected and 8 hypotheses were confirmed. Privacy concerns were explained by 88% and permission by 50% in the model. Manuscript profile -
Open Access Article
3 - Identifying possible and superior marketing strategies of Arad Rastin Adib Dana Company and testing the effectiveness of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach
Mohammad Hossein Aghaeipour Noei somayeh shokravi Reza KhoshsimaIssue 2 , Vol. 7 , Spring 2023The purpose of this research is to identify possible and superior marketing strategies of Arad Rastin Adib Dana Company and to test the effect of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach. For this purpo MoreThe purpose of this research is to identify possible and superior marketing strategies of Arad Rastin Adib Dana Company and to test the effect of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach. For this purpose, the SWOT matrix of internal and external factors related to the process of formulating marketing strategies of Arad Rastin Adib Dana Company was prepared. Based on the obtained scores, it was determined that the strengths of this company have gained more total scores than the weaknesses. Also, the evaluation of the matrix of external factors showed that the total scores of the factors related to the opportunities of Arad Rastin Adib Dana Company were higher than the total scores of its threats. Finally, based on the matrix of internal and external factors, the superior marketing strategies of Arad Rastin Adib Dana company with an aggressive nature and the growth and development of sales activity for this company have been identified and based on Walker et al.'s model (2003) in the form of 4 types of market penetration strategies, Market development, product development and diversification were arranged and suggested. The results of the analysis of the QSPM approach confirmed and emphasized the use of internal capacities for internal development instead of the integration strategy (competitor purchase). In the second part of this research, the results of the hypothesis test also showed that the strategies resulting from the SWOT analysis and the QSPM approach have a significant effect on the profitability of Arad Rastin Adib Dana Company. Manuscript profile -
Open Access Article
4 - Explanation Green Consumer Willingness through Three Component Attitude Model during COVID-19 Pandemic
Maryam Ooshaksaraie Hamid Joudi KolouzanIssue 2 , Vol. 7 , Spring 2023The COVID-19 pandemic affected consumers’ attitudes, willingness and behavior worldwide. This study aims to analyze consumers’ willingness towards green food products consumption during the COVID-19 pandemic in Iran. Respondents supported suppliers of green MoreThe COVID-19 pandemic affected consumers’ attitudes, willingness and behavior worldwide. This study aims to analyze consumers’ willingness towards green food products consumption during the COVID-19 pandemic in Iran. Respondents supported suppliers of green food products and being aware of the importance of healthy green food products. The purpose of this empirical study is to examine the impact of three component attitude model on green consumer willingness through marketing mix model towards green food products consumption in the Iranian context of explanation consumers’ willingness to be environmentally friendly. The research model is based on structural equation modeling from data collected from 352 consumers of green food products in Iran. The findings revealed that cognitive, affective and conative components have impact on green marketing mix model. Also, green marketing mix model as well as perceived quality have impacts on the green consumers’ willingness. Manuscript profile -
Open Access Article
5 - Recognizing the Impact of Fluctuations in Foreign Exchange Rates and Interest Rates on the Index of Economic Freedom in Iran
marjan meymandi somayeh shokravi Akbar BagheriIssue 2 , Vol. 7 , Spring 2023This study aimed to recognize the impact of fluctuations in foreign exchange rates and interest rates on the index of economic freedom in Iran. The research method was practical and descriptive-analytical. The vector auto regression model was used for examining the rese MoreThis study aimed to recognize the impact of fluctuations in foreign exchange rates and interest rates on the index of economic freedom in Iran. The research method was practical and descriptive-analytical. The vector auto regression model was used for examining the research model and the Johansen- Juselius procedure was applied for determining the coefficients in the long-run situation. The statistical sample was related to macroeconomic variables and the index of economic freedom in Iran between1996-2019. Fluctuations of the real foreign exchange rate (RER) and real interest rate (RIR) were the independent variables of the study. The dependent variable was the economic freedom index (EFI). Financial development (FIN) and foreign direct investment (FDI) were the control variables. The data were analyzed using Eviews 10 and Excel 2016. The results indicated that fluctuations in the foreign exchange rates and interest rates have a significant impact on the economic freedom index of the country; i.e. as instabilities increase in the economic sections of the country, the economic freedom index decreases. Manuscript profile -
Open Access Article
6 - Sociological analysis of comparison of consumption patterns among occupational classes (Case study: Ministry of Economic Affairs and Finance and Tax Affairs Organization of the country)
akbar qasemi Bahram Ghadimi Hadi Shirzad Zohreh Nikfarjam Fariba ShayeganIssue 2 , Vol. 7 , Spring 2023Today, consumption has become one of the most important global issues, so the importance of consumption is so much that some define their way of life based on it. Consumption patterns are stable social behaviors related to the consumption of various goods, food, clothin MoreToday, consumption has become one of the most important global issues, so the importance of consumption is so much that some define their way of life based on it. Consumption patterns are stable social behaviors related to the consumption of various goods, food, clothing, and other cultural items in society. Therefore, according to the importance of the issue of consumption, this research deals with the sociological analysis of the comparison of consumption patterns among job classes in the Ministry of Economic Affairs and Finance and comparison with the country's tax affairs organization. The type of research is applied and based on an analytical survey method. A questionnaire was used to collect information. The results showed that the snack meal is observed more among the diploma and sub-diploma people. Less than half of the respondents pay attention to nutrients in food consumption. This issue is more common among men and those with sufficient income. The results showed that rice has the highest presence in the daily food basket of employees. On the other hand, the consumption of fish meat is less than other items. There is more consumption of soft drinks among the first occupational class and consumption of red meat among the sixth occupational class. People of the sixth class, who are part of the upper economic classes, consume less grains than others. The results showed that the attitude of the respondents regarding the consumption of foreign and domestic goods is negative only to differentiate themselves from others. Women (76.1%) use foreign clothes more than men (56.4%) due to their quality. Manuscript profile -
Open Access Article
7 - The impact of economic complexity and trade openness on gross domestic product growth in oil-producing countries
Tayebeh Shahriyar Somaye ShokraviIssue 2 , Vol. 7 , Spring 2023The present study aims to investigate the impact of economic complexity and degree of trade openness on gross domestic product growth in oil-producing countries. It applies a descriptive methodology along with a correlational research design. The relationship between th MoreThe present study aims to investigate the impact of economic complexity and degree of trade openness on gross domestic product growth in oil-producing countries. It applies a descriptive methodology along with a correlational research design. The relationship between the variables is analyzed using the data collected from the World Bank website and the International Monetary Fund. In other words, this research enjoys an ex post facto design, which is quasi-experimental. Moreover, it is categorized as a library, analytical, and causal study which is based on panel data analysis. All the oil-producing countries form the population of the study as a case study from 2006-2020, from which 10 countries are chosen as the statistical sample. The results of the study revealed that economic complexity and trade openness impact gross domestic product growth in a significant manner. Manuscript profile -
Open Access Article
8 - Content analysis of food industries marketing by focus on new trends
Sara RezaeiIssue 2 , Vol. 7 , Spring 2023The food industry is undergoing changes. Consumers are seeking food products that are both tasty and healthy, as well as sustainable and authentic. New opportunities for the development of food products are opened up by new developments in farming, food processing, and MoreThe food industry is undergoing changes. Consumers are seeking food products that are both tasty and healthy, as well as sustainable and authentic. New opportunities for the development of food products are opened up by new developments in farming, food processing, and retailing. Food marketing faces a significant challenge in bridging these challenges and opportunities. The food industry is an essential part of many countries' national economies, as it plays a crucial role in processing agricultural raw materials and providing food supplies. Food industry companies recognize innovation as a crucial tool to stand out from competitors and meet consumer expectations. Functional foods are playing an important role in this regard, as shown by their increasing demand caused by the rising cost of healthcare, improve their people's quality of life and there has been a steady increase in life expectancy. Manuscript profile -
Open Access Article
9 - Estimating the energy gap in greenhouse cucumber production
Bardia Bayat Mohammad Hossein Ansari Marjan Diyanat Ali Mohammadi ‎ TorkashvandIssue 2 , Vol. 7 , Spring 2023The energy gap of greenhouse cucumbers in this research was investigated due to Iran's large greenhouse cultivation area and the high input energy entrance into these agroecosystems. Accordingly, single-flower, double-flower, middle-flower, and multi-flower cucumber var MoreThe energy gap of greenhouse cucumbers in this research was investigated due to Iran's large greenhouse cultivation area and the high input energy entrance into these agroecosystems. Accordingly, single-flower, double-flower, middle-flower, and multi-flower cucumber varieties were cultivated at distances of 37, 42, and 47 cm. The important achievement of this research is making it possible to calculate the energy gap by the yield gap calculations. The turning point is breaking the yield gap into its constituent units, which are caused by management and arrangement, and determining the role of each one in their share of the yield gap. The results showed that up to 104 tons/ha of yield gap was created in the worst case by choosing the wrong variety and inappropriate planting distance, which is equivalent to 83,000 MJ/ha (104 tons/ha) of lost energy in multi-flower varieties. This amount reduced up to 62 tons/ha in middle flower varieties, which is equivalent to 49,000 MJ/ha of lost energy. Indeed, agroecosystems achieved higher output energy by spending specific input energy, which is the basis for sustainable agriculture and reducing the resources lost on a large scale. Accordingly, in this research, it was found that by reducing the loss of yield due to the incorrect choice of planting distance and cucumber variety, we will achieve higher output energy by consuming the same amount of input energy. Manuscript profile -
Open Access Article
10 - Factors affecting the use of climate-smart agricultural technologies among wheat farmers in Alborz province with a planned behavior approach
Seyed Mohamad Khademi Noshabadi Maryam Omidi Najafabadi Mehdi MirdamadiIssue 2 , Vol. 7 , Spring 2023The increase of greenhouse gases such as methane and carbon dioxide in the earth's atmosphere has caused global warming and climate change. The effects of climate change, such as increasing temperatures and changes in rainfall, have threatened food security and reduced MoreThe increase of greenhouse gases such as methane and carbon dioxide in the earth's atmosphere has caused global warming and climate change. The effects of climate change, such as increasing temperatures and changes in rainfall, have threatened food security and reduced crop production. Therefore, it is necessary to use climate-smart agricultural (CSA) technologies for adaptation and resilience to these effects. The purpose of this study was to investigate the factors influencing the intention to use CSA technologies for climate-smart crop production using the theory of planned behavior. The method of this research was quantitative and research data has been collected through a questionnaire. The path analysis method was used to test the model. The statistical population of this research was 800 wheat farmers of Nazarabad city in Alborz province. The sample size was determined by Cochran's formula of 260 people and the sampling method was proportional stratified random. The results showed that the variables of attitude, subjective norms, and perceived behavioral control could predict 25.3% of the variance of the intention to use CSA technologies. The importance of these variables on the intention variable was respectively: subjective norms (0.340), perceived behavioral control (0.188), and attitude (0.148). Manuscript profile -
Open Access Article
11 - The Mediating Role of Job Resilience in the Agricultural Innovation and Entrepreneurship
Parisa Ghodrati Azita ZandIssue 2 , Vol. 7 , Spring 2023The present study investigates the mediating role of job resilience in the relationship between organizational innovation and entrepreneurship in Islamshahr Municipality. The present study is a descriptive-correlational study conducted using a survey method. The statist MoreThe present study investigates the mediating role of job resilience in the relationship between organizational innovation and entrepreneurship in Islamshahr Municipality. The present study is a descriptive-correlational study conducted using a survey method. The statistical population of this study included 308 employees of Islamshahr municipality and its affiliated organizations. Using the Krejcie and Morgan table and given the statistical population size, the number of samples was estimated at 175 people. The samples were selected using the stratified random sampling method. The primary research tools were questionnaires. To measure organizational entrepreneurship, the Margaret Hill questionnaire was used. To measure organizational innovation, Crossan and Apaydin organizational innovation questionnaire and Suzbilir's innovation capacity questionnaire were used. To measure job resilience, the Connor-Davidson resilience questionnaire was used. The structural equation modeling by the partial least squares method was used to analyze the data. Organizational innovation with a path coefficient of 0.398 has a positive and significant effect on organizational entrepreneurship. Organizational innovation with a path coefficient of 0.502 has a positive and significant effect on job resilience. Job resilience with a path coefficient of 0.279 has a positive and significant effect on organizational entrepreneurship and the variables of organizational innovation and job resilience explain a total of 76.5% of the changes in organizational entrepreneurship. Given the significance of job resilience in strengthening the relationship between innovation and organizational entrepreneurship in Islamshahr municipality, managers should pay attention to these variables to improve the current situation. Manuscript profile -
Open Access Article
12 - The Energy Market Nexus to Environment
Neha ShanmugasundaramIssue 2 , Vol. 7 , Spring 2023With the decline of hydrocarbons, there will be a shift towards new dependencies on critical minerals and technology. Additional investment is necessary for minerals that power the energy transition, such as lithium, copper, cobalt, nickel, and rare earth elements. The MoreWith the decline of hydrocarbons, there will be a shift towards new dependencies on critical minerals and technology. Additional investment is necessary for minerals that power the energy transition, such as lithium, copper, cobalt, nickel, and rare earth elements. The geopolitics of resource policy will be affected by their supply sources and demand centers' new vulnerabilities and economic and geopolitical advantages. On the other hand, the diversification of supply chains and the sacrament of critical minerals and energy from domestic or friendly sources will be increasingly pursued by governments. Policy and the success of energy transition projects depend on the influence of wider environmental, social, and geopolitical considerations. The 'first fuel' is often referred to as reducing energy consumption through more efficient usage because it effectively cuts demand, is quick to implement, and offers cost and climate benefits. To lessen the impact of higher prices on end users, many countries are opting for subsidies like tax breaks, price caps, or discounts. Spain, for instance, has placed price restrictions on fuel and household energy use, while the UK has reduced taxes on road fuel and provided discounts on gas and electricity. Efficient measures will be negatively impacted by these policies without checks, as they will strengthen demand and exacerbate market shortfalls. To protect lower-income consumers and avoid encouraging more consumption, smart subsidies should be used. Manuscript profile
Most Viewed Articles
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Open Access Article
1 - Identify the components of meaningful marketing hierarchy
Mahsan Hajirasouliha Bahram Kheiri Mandan MomeniIssue 1 , Vol. 5 , Winter 2021The paradigm shift in marketing science in recent years has highlighted the need for fundamental reform in this concept, these changes necessitate the need to rethink more about marketing. Therefore, one of the concepts proposed to achieve this important, is to provide MoreThe paradigm shift in marketing science in recent years has highlighted the need for fundamental reform in this concept, these changes necessitate the need to rethink more about marketing. Therefore, one of the concepts proposed to achieve this important, is to provide a model for the concept of meaningful marketing. The purpose of this study is to identify the dimensions and components of meaningful marketing hierarchy. with a qualitative approach of several methods based on contextual-phenomenological theory and through in-depth interviews with researchers and professors in the fields of business management, sociology, psychology, ethics and philosophy, the dimensions and components of the meaningful marketing hierarchy are identified. Participants were selected through a purposive sampling process and the interviews were continued until theoretical saturation was reached and finally 27 interviews were conducted. For data analysis, principles related to contextual theory were used. The results of data coding led to the identification of three concepts that were classified into three categories. Accordingly, the dimensions of the meaningful marketing hierarchy are: achievement-oriented marketing, connection-oriented marketing, solution-oriented marketing. One of the four goals and responsibilities of marketing science is to improve the quality of life of individuals and because the dominant paradigms of this science do not meet the changing needs of today's human beings, attention to creating meaning in this concept can be examined. In this regard, the present study has identified the dimensions and components of the meaningful marketing hierarchy. Manuscript profile -
Open Access Article
2 - Developing a model for Permission Marketing with an emphasis on Privacy: Service companies in the agriculture (sector of Guilan province)
Zahra Mohammadzadeh Emamverdikhan Alireza Farokhbakht Fumani Rahmatali Saberi HaghayeghIssue 1 , Vol. 7 , Winter 2023Abstract In a highly competitive environment, active businesses in the world seek to maximize their profits through more sales and newer consumer markets. But the main problem is the lack of positive responses or even receiving negative responses from most of their cust MoreAbstract In a highly competitive environment, active businesses in the world seek to maximize their profits through more sales and newer consumer markets. But the main problem is the lack of positive responses or even receiving negative responses from most of their customers because they aren't focused at the time or even because customers are more sensitive to the security of their personal information and consider receiving unwanted advertisements as a kind of nuisance. Marketers have created many concepts to attract more customers to their messages, and although they seem complex and unusual, have many applications in the process of business success. Permission marketing introduced by Godin (1999) refers to direct marketing activities in that consumer satisfaction is required to contact and promote the products and services of a business to customers (via email, SM). This study was performed in 2 qualitative phases. First, by studying theoretical foundations, the most important dimensions of privacy in Permission Marketing were studied by the meta-Analysis method. Then, the research was done through a semi-structured interview with experts, senior managers, and customers. These interviews progressed to the point of saturation until no new component was mentioned. Finally, the appropriate factors and models were extracted via the FDAHP method. Manuscript profile -
Open Access Article
3 - Effective Extension and Education Strategies on Empowering Rural Women in Commercialization of Agricultural Products (Case Study: Buein Zahra)
Fatemeh Panahi Shaghaeigh KheiriIssue 2 , Vol. 5 , Spring 2021The agricultural extension and education are to provide opportunities for women to develop the competencies they need to become successful contributing members of their communities. Empowerment can be one of the most effective strategies for providing women with opportu MoreThe agricultural extension and education are to provide opportunities for women to develop the competencies they need to become successful contributing members of their communities. Empowerment can be one of the most effective strategies for providing women with opportunities to develop competence. Over the past decade "empowerment" has become the practice in business, evaluation, and women's development. Therefore, the purpose of this descriptive study was the role of agricultural extension and education on the empowerment of rural women (case study: Buin Zahra). The population of this study was all rural women who were working directly with the agricultural extension and education department (N=120). Using table Krejcie and Morgan, 92 of whom were selected as a sample and stratified sampling method was used with appropriate attribution. Data were collected using a researcher-made questionnaire and by using SPSS (16) were analyzed. The validity of the questionnaire was confirmed by a panel of experts. The Cronbach's alpha coefficient was used to evaluate the reliability (0.85). The results showed that respondents with statements by creating employment opportunities in the economy, improve the health status of women in the social sector, and increase women's political participation and the cultural-political sectors in the most express consent. Results of the independent t-test showed that women who have participated in training courses, membership in rural cooperative production, membership in microcredit fund, membership in extension employment projects, and the women who used the internet are enabling more than other women. Manuscript profile -
Open Access Article
4 - Determining the Relationship Between Personality Type and Two-factor Theory with Motivation at Work
Mehran Nazari Saeed Sayadi Masoud Pourkiani Mohammad Jalal KamaliIssue 1 , Vol. 4 , Winter 2020The purpose of this study was to determine the relationship between personality type and two-factor theory with work motivation (a case study) among the staff of Islamic Azad University of Khuzestan province through using a descriptive-analytical method. With a statisti MoreThe purpose of this study was to determine the relationship between personality type and two-factor theory with work motivation (a case study) among the staff of Islamic Azad University of Khuzestan province through using a descriptive-analytical method. With a statistical population of 2428 non-faculty members from among 15 university units, 332 persons were estimated and chosen based on the Cochran relation by stratified random sampling method. The applied tools included three questionnaires. The research questions consisted of 9 questions, of which questions 1 to 5 were in fact descriptive and explanatory, and questions 6 to 9 were the main research questions; The first question was related to measuring the components of motivation at work, the second question was related to measuring the component of introverted personality, the third question was related to measuring the component of extroverted personality, and the fourth question was related to measuring the factors of motivation, and the fifth question was related to retaining factors that all five questions were accepted with a high value based on the results of factor load and t and descriptive statistics. The sixth and seventh questions were about the relationship between introverted and extroverted personalities with motivation at work. The results of Pearson correlation coefficient indicated that there is a direct and significant relationship between them. The eighth and ninth questions were about the relationship between motivating and retaining factors and motivation at work. The results of Pearson correlation coefficient presented that there is a direct and significant relationship between them. In the last part of the research, some suggestions were presented to be used in the field and by other people. Manuscript profile -
Open Access Article
5 - The Role of ICT in Sustainable Tourism Development and Natural Resources Capabilities: a Case Study of Ardabil Province
Alireza Hatefi Ardakani Alireza EstehlajiIssue 1 , Vol. 5 , Winter 2021Due to the appropriate geographical and historical conditions and has many tourist attractions in various historical, cultural, and natural fields, Ardabil province has not been able to transform its tourism industry in accordance with these capabilities and capacities MoreDue to the appropriate geographical and historical conditions and has many tourist attractions in various historical, cultural, and natural fields, Ardabil province has not been able to transform its tourism industry in accordance with these capabilities and capacities of information and communication technology and provides a complete information base that can provide the information needed by each of the domestic and foreign tourists, such as physical infrastructure, climatic conditions of the region, suitable times for travel, etc. Therefore, using these perspectives in the development of the tourism industry in Ardabil province is of special importance and necessity. Accordingly, this study aims to evaluate the challenges, capabilities, and strategies for sustainable tourism development with an emphasis on the use of information and communication technology in Ardabil province. The type of applied research and its method is analytical and descriptive and the method of collecting information is library and documentary. The results of the SWOT model show that the historical, cultural, and natural background of Ardabil province with a final coefficient of 0.605 is the most important internal strength. The most important threat in the use of information and communication technology in the development of the tourism industry is related to the insufficient commitment of senior managers in the establishment of information and communication technology in the province. According to the respondents to the questionnaire, this threat point has the highest score among the threat points. This threat point with a final coefficient of 0.255 is ranked first in the threat points in the development of the tourism industry in Ardabil province based on information technology. Manuscript profile -
Open Access Article
6 - Analyzing the Factors Affecting the Sustainable Urban Agricultural Development in Tehran Metropolis (Case Study: 22 Districts of Tehran)
Somayeh Khosravi farhad lashgarara Alireza Poursaeed Maryam Omidi NajafabadiIssue 1 , Vol. 7 , Winter 2023The present study aimed to analyze the factors affecting sustainable urban agricultural development in 22 districts of the Tehran metropolis. This causal-comparative study was non-experimental in terms of controlling the studied variables. It was based on a survey strat MoreThe present study aimed to analyze the factors affecting sustainable urban agricultural development in 22 districts of the Tehran metropolis. This causal-comparative study was non-experimental in terms of controlling the studied variables. It was based on a survey strategy and sought to discover the relationships between the dimensions of urban agriculture, as well as those between variables through using a structural equation model. Additionally, the study was correlational research of variance-covariance matrix analysis type because of applying the structural equation modeling to assess the intended conceptual model. The statistical population included all residents in Tehran city who practiced farming in the city environment (urban agriculture) during 2018 under the supervision of the municipalities of 22 districts (n: 240). Further, the sample size was estimated at 145 by considering the table of Bartlett et al. (2001), followed by selecting the participants by using a stratified random sampling method (according to their district). A researcher-made questionnaire was utilized, the validity of which was determined by using content and construct validity. Furthermore, the reliability of the tool was confirmed using Cronbach's alpha, sequential theta, and composite reliability tests. In this study, the urban farmers of Tehran introduced the social, economic, spatial, environmental, and subjective components as important, respectively. Based on the model of the factors affecting the sustainable urban agricultural development in the 22 districts of Tehran metropolis, subjective, economic, spatial, social, and environmental dimensions with the coefficients of 0.24, 0.19, 0.14, 0.09, and 0.08 had the greatest effect on sustainable urban development, respectively. Manuscript profile -
Open Access Article
7 - Explaining Human Resource Strategies and Talent Management of Government Organizations in Iran and Presenting a Desirable Model
Sedigheh Hasani Ahmadiyeh Alireza Manzari Tavakoli Sanjar SalajeghehIssue 1 , Vol. 4 , Winter 2020This research has been conducted with the aim of explaining the relationship between human resource strategies and talent management with regard to the mediating role of basic knowledge employees in government organizations in Kerman province. The existing research is a MoreThis research has been conducted with the aim of explaining the relationship between human resource strategies and talent management with regard to the mediating role of basic knowledge employees in government organizations in Kerman province. The existing research is applied and developmental in terms of practical purpose and descriptive-correlational research method. The statistical population of the study includes all employees of Kerman government organizations in 1398 with 8675 people and sample size using Cochran's formula is 367 people. Which have been selected by stratified sampling method in proportion to volume. The information collection includes three researcher-made and standardized questionnaires. Structural equation modeling using amos22 software has been used to analyze the data. The results showed that the relationship between human resource strategies and talent management has been appropriate. Manuscript profile -
Open Access Article
8 - The impact of trade and financial liberalization on export agricultural sector in Iran
Seyed Reza Pournaghi Farid Askarii Ahmad Jafari Samimi Farzaneh khaliliIssue 2 , Vol. 7 , Spring 2023The increase the export of agricultural products plays a significant role in increasing the production capacity of this sector and the development of agriculture sector and rural areas. So that by increasing the income of the villagers, it prevents them from migrating t MoreThe increase the export of agricultural products plays a significant role in increasing the production capacity of this sector and the development of agriculture sector and rural areas. So that by increasing the income of the villagers, it prevents them from migrating to the city and creates the basis for investment in production. Therefore, in this study, the role of financial liberalization and trade liberalization as the most important policies of structural changes on the export of Iran's agricultural sector was investigated. The estimation of the Autoregressive Distributed Lag (ARDL) related to the data of 1995 to 2020 showed that among the variables, arable land per worker, Domestic credit to private sector by banks and stocks traded turnover ratio of domestic shares respectively with coefficients of 5.94, 4.51 and 3.25 have the greatest effect on the export. The total effect of each of the policies of financial and trade liberalization is 2.81 and -1.5, respectively. In other words, the simultaneous implementation of structural change policies will increase the export of the agricultural sector, so it is recommended to measure their effects on different sectors of the economy before implementing structural change policies and then implement them. Manuscript profile -
Open Access Article
9 - The Mediating Role of Job Resilience in the Agricultural Innovation and Entrepreneurship
Parisa Ghodrati Azita ZandIssue 2 , Vol. 7 , Spring 2023The present study investigates the mediating role of job resilience in the relationship between organizational innovation and entrepreneurship in Islamshahr Municipality. The present study is a descriptive-correlational study conducted using a survey method. The statist MoreThe present study investigates the mediating role of job resilience in the relationship between organizational innovation and entrepreneurship in Islamshahr Municipality. The present study is a descriptive-correlational study conducted using a survey method. The statistical population of this study included 308 employees of Islamshahr municipality and its affiliated organizations. Using the Krejcie and Morgan table and given the statistical population size, the number of samples was estimated at 175 people. The samples were selected using the stratified random sampling method. The primary research tools were questionnaires. To measure organizational entrepreneurship, the Margaret Hill questionnaire was used. To measure organizational innovation, Crossan and Apaydin organizational innovation questionnaire and Suzbilir's innovation capacity questionnaire were used. To measure job resilience, the Connor-Davidson resilience questionnaire was used. The structural equation modeling by the partial least squares method was used to analyze the data. Organizational innovation with a path coefficient of 0.398 has a positive and significant effect on organizational entrepreneurship. Organizational innovation with a path coefficient of 0.502 has a positive and significant effect on job resilience. Job resilience with a path coefficient of 0.279 has a positive and significant effect on organizational entrepreneurship and the variables of organizational innovation and job resilience explain a total of 76.5% of the changes in organizational entrepreneurship. Given the significance of job resilience in strengthening the relationship between innovation and organizational entrepreneurship in Islamshahr municipality, managers should pay attention to these variables to improve the current situation. Manuscript profile -
Open Access Article
10 - Investigating the Factors Affecting Performance-Based Budgeting to Promote Commercial Public Transparency and Accountability
Fereshteh Shahmirzalou Asadollah Mehrara Mehrdad Matani Yousef GholipourIssue 2 , Vol. 4 , Spring 2020Governments' application of a new operational budgeting method requires that they and their subsidiaries be transparent, accountable to, and take responsibility against people. The commercial public concerned with health centers, hospitals, etc., and it is natural that MoreGovernments' application of a new operational budgeting method requires that they and their subsidiaries be transparent, accountable to, and take responsibility against people. The commercial public concerned with health centers, hospitals, etc., and it is natural that transparency and accountability of medical universities with regard to the costs incurred and revenues earned are seen to be their most basic demands. Therefore, this article aimed to investigate the factors affecting performance-based budgeting to improve public transparency and accountability. The present study was applied in terms of objectives, descriptive in terms of the nature of a survey correlation. The statistical population was comprised of the staff at Mazandaran University of Medical Sciences (1906 people). The sample volume was estimated to be 322 people based on Cochran's formula as they were selected by multi-stage relative stratified sampling method. To collect information, a researcher-made questionnaire was provided based on the literature review and research background, and a survey of subject-related experts was conducted involving 82 items. The face and content validity of the items were confirmed by experts. Cronbach's alpha was also estimated to be greater than 0.7, which indicated the internal consistency of the items and confirmed the reliability. To analyze the data, structural equation modeling (SEM) was used via Emus software. The findings illustrated that considering the value of t above 1.96, the standard path coefficients were as follows: causal condition variable on the main category was 0.40, main category variable on strategies (guidelines) 0.50, underlying condition variable on strategies (guidelines) 0.51, intervening variable conditions on strategies (guidelines) 0.32, and strategies variable (guidelines) on the results (outcomes) 0.83, indicating the positive and significance of these relationships. Manuscript profile
